Passion on your way

"Alongside your passion", for us at Roto, is not just a simple claim: it is our essence that has accompanied and guided us for 50 years, ever since the company was founded in 1972.

The same passion that you put into cycling to work every day, or to enjoy the magnificent landscapes of nature, we put into developing our accessories that accompany you and your bike on your rides.

For years we have been committed to designing and manufacturing our accessories using the best materials and adopting state-of-the-art engineering solutions to give you the best possible experience.

We are based in the Apennines, just a few kilometres from Bologna, the heart of Emilia Romagna; Italy's flagship for engineering.

We were born and raised with this spirit, we have always breathed this air, and all our products encapsulate this cultural heritage. We leave nothing to chance, and for us attention to detail is an obsession.

We want and know how to develop innovative solutions that will accompany you while you do what you love most: cycling.

Experience to innovate

We are proud of our experience. We have gained it over the years; over the decades.

For us, experience is a prerequisite for looking to the future: it allows us to see new paths. Innovative. Innovating is part of our genetics, and every day we work to improve what we do.

With passion, creating products that take care of your passion.

50 years. Our story begins in 1972, when we started producing bicycle accessories. For three generations we have been passing on the fruit of years of experience and innovation, always driven by the same spirit: to ensure that our customers can live their passion for two wheels.

We choose the best

For us, quality is a credo, and on this we make no compromises.

In order to guarantee top-quality products, we concentrate daily on the search for the best materials, because it is only with first-class raw materials of exclusively European origin that we can produce the best for 50 years .

With the experience gained over half a century we know how to identify and develop the best mixtures.

Our products for food use are BPA Free, they do not contain bisphenol A, which means they are safe because they are made from plastics that do not release substances harmful to humans.

We believe in the importance of caring for the environment and are actively committed to its preservation every day.

At Roto, every plastic product is made using as much as 30% recycled material. We do this for the environment, looking to the future.