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Inventing, creating, and thinking outside the box have always been in our DNA. We were born and raised in the heart of Emilia – a region famed for its unrivalled engineering prowess. We take immense pride in our Italian roots and wealth of experience. We are innovators, and since forming the business in 1972 we’ve worked tirelessly to improve. We maintain a firm focus on the future, constantly seek new avenues to explore and new opportunities. We work with passion to create a vast selection of cutting-edge accessories to help you maintain your bike.