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Made to last not.
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Roto alongside your passion since 1972
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Eurobike 2024
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ROTO Internationalisation Project - EUROBIKE
Our company
Inventing, creating, thinking outside the box has always been in our DNA. We were born and raised in the heart of Emilia, in a land known for its undisputed engineering vocation. Our Italian roots and experience are our pride. We are innovators and since 1972 we have been working every day to improve, we look to the future to identify new paths, new opportunities. With passion we create a wide range of state-of-the-art accessories to take care of your bike.
Roto EVO
This is the highest performing product range developed with the help and constant feedback from professional cyclists competing in the world's most important races.
With the Roto Evo brand we want to highlight our attention to detail and our continuous evolution towards improvement.
Our product philosophy is to give all enthusiasts the same quality and performance that we develop with professional cyclists.
Browse Evo products by category
Performance Evolution
Our products are a condensation of experience, constant commitment we put into our work and above all technological innovation. All our accessory ranges are made from the best raw materials of European origin and are developed alongside the most prestigious professional teams. Quality is our credo, manufacturing cutting-edge products for the care of your passion, our goal.
Cobra
We help you take care of your passion every day with a wide range of products designed and manufactured for bicycle maintenance.
A complete catalogue designed to devote attention to your vehicle: sealants and tapes, inflation tools, repair supports and cycle supports, but also protection kits for particularly exposed frame parts.
Take care of your Passion
Taking care of your passion is fundamental. Maintaining your bike properly is essential to keep it performing and safe. Since 1972, we have distinguished ourselves by offering innovative solutions that have often anticipated the times and redefined industry standards.
Browse Cobra products by category
Find a dealer
Looking where to buy an accessory for your bike or a tool for its repair?
Our dealers are located throughout the country, offering a prompt and attentive service.